Blogging to the bank

Making money out of your blog should be the last step and not the other way around.
If you have a great blog that received proper promotional treatment, it will likely give you the income that you need.

Establish Authority First

Before you even start focusing on earning money out of your blogs, make sure to establish the following things first:
• Great content • Good traffic • An authority figure in your niche • A loyal following • A blog design suitable for ads
Many bloggers often ask whether to start with zero ads or to introduce some to their audience right at the start. But the decision is entirely up to you.
If you keep your blog ads-free at first, you might turn off some readers when you introduce them later.
If you also choose to post ads right from the start, this will show your audience that you intend to monetize your blog. This will also help you explore your revenue sources. However, this might limit your traffic since there are readers who don’t want to see ads cluttered on the blogs that they’re going to read.

But the bottom line is to establish your authority as an expert in your niche first by posting great content. You can worry about money later.
Earn From CPM Ads CPM is cost per mille, wherein you can earn for every 1,000 impressions left on the ads. Some popular CPM networks include Burst Media, Tribal Fusion, Casale Media, Technorati Media, and ValueClick.

Most CPM banners found in blogs are the 300×250 rectangle ads, the 728×90 leaderboard, and the 160×600 large skyscraper.

To make the most money out of CPM ads, design your blog to accommodate all types of banners above your blog’s fold. This is the position that will earn you premium rates.
Use Google Adsense If you want to earn from Google AdSense, you need to drive high traffic to your blog. Make sure that at least 70% of that traffic is search engine traffic.

This is because this traffic is often composed of people who are likely to click on ads.

Once you are assured of these requirements, you need to pick the right AdSense units. The most profitable ones are the 300×250 rectangle, the 336×280 large rectangle, and the 160×600 large skyscraper.

In choosing a position, you have to prepare for a possible reduction in user experience. Your readers might not like it if you have to blend the ads with the content instead of putting them in the sidebar.

Profit From Sponsorships And Direct Advertising

Once you have established a good following for your blog, you can sell ads directly to your audience and earn more from it.
You need to clearly tell advertisers that you’re ready for their ads by putting an “Advertise with us” page.
The pro of this method is that you can determine how and where the ads will be placed and you can earn more by not using a middleman. However, the con is that you need to put in more work to manage all the ads and transactions with the advertisers by yourself.

So, should you go to the advertisers or will you wait for them to come to you?

If you are just starting with direct ads, you have to find and contact the advertisers first. Start with creating a list of relevant advertisers, the ones that have already made use of online ads and are selling products or services that your readers use.

You can find such advertisers by looking the advertisers on the other blogs in your field, by searching Google using your keywords and looking at the companies in the “Sponsored Links,” and by signing up for advertising networks, such as or
You can then contact these potential advertisers. Make sure to introduce your blog and yourself, talk about how you are willing to accommodate their ads on your website and how their product/service is appropriate for your readers, show them some basic stats about your blog, especially subscribers and traffic, and highlight the advertising features that you can offer, such as the banner formats, position, and rates.

In calculating advertising rates, it might be a good idea to start with charging $0.50 CPM for advertising 125×125 banners on the sidebar. If you get 200,000 views per month, you can charge these banners in this position $100 per month. Use this calculation as a rule of thumb for calculating the rates of other ads in different positions.
Check your blog’s real page views to calculate your rates. Use Google Analytics to do this.

Try Affiliate Marketing

Affiliate marketing can complement your earnings from your blog.
First, check all the products and services that you’re using and find possible affiliate programs related to them. You can write reviews about them and put in your affiliate links.
Write honest reviews about the product or service to establish your credibility. This will help you earn your readers’ trust and confidence in your posts.
Keep track of the latest products and services that your readers might be interested in. If you find one, contact the product/service provider and ask if they offer an affiliate program.
You can also sign up for affiliate marketing networks such as or
Bank On Email Marketing
You can connect to your audience better through emails and forge relationships with them. The bigger your email list is, the more advantageous it will be to you, especially if you decide to do email marketing.

If you don’t want your emails to be classified as spam, use email marketing services. The most reliable ones are iContact, Aweber, and ConstantContact.
Explore all the methods that will encourage people to subscribe to your email newsletters and to respond to you.
Establish a steady email relationship with them by sending at least one email every week, or every two weeks. Don’t forget to include valuable information in each email.